Prostate Cancer UK are the first official charity partner of The North West Counties League, with all 41 member clubs pledging their allegiance to Men United.
The partnership sees captains of both teams take on the traditional pre-game coin toss wearing Prostate Cancer UK T-shirts and clubs will be encouraged to host special match days, in which they will collect money and raise awareness for the charity, and supporters will be encouraged to sign for Men United.
North West Counties League development officer Paul Lawler said: “The league is delighted that Prostate Cancer UK has accepted our invitation to become our first ever official charity partner.
“The charity’s Men United v Prostate Cancer campaign has really helped drive awareness of the serious issue of prostate cancer with men of all ages.
“The league wanted to support the campaign to help raise awareness on a local level throughout the North West and we are looking forward to working closely with Prostate Cancer UK to promote the Men United campaign through our member clubs and supporters and fund raise for a worthwhile cause.”
Prostate Cancer UK’s director of fundraising, Mark Bishop said: “Through our ever-expanding work in grass roots football, it’s inspiring to see clubs rooted in their community striving to make a difference to men’s health, not just on behalf of their own fans but actually on behalf of all men across the country.
“This partnership will allow us to further galvanise our efforts in the region. And as more clubs at all levels come together under the banner of Men United we can truly make a lasting difference to men’s health.”
Prostate Cancer UK are targeting football fans across the terraces up and down the country, raising awareness of the disease, which affects one in eight men sometime in their life and kills more than 10,000 men a year.
More than 180,000 people have signed for Men United by doing a simple online test.
If you have concerns about prostate cancer, call Prostate Cancer UK’s confidential Helpline on 0800 074 8383 or visit www.prostatecanceruk.org.
The helpline is free to landlines, staffed by specialist nurses, and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.